Media planning agency ComIT

Who says What, in Which Channel, to Whom, With What Effect?
(Harold Lasswell paradigm, 1948)

Communication et conseils

COM IT

164 bis rue D'Aguesseau
92100 Boulogne-Billancourt
FRANCE

Location map ComIT Boulogne Billancourt LOCATION MAP

The ComIT media planning ::

As you launch an advertising campaign, it is essential to define precisely the target you want to reach.

ComIT draws a tailor-made media plan for each client, what will help you taking the more efficient strategic decisions.

ComIT media planning approach::

1) Media brief :

Defining the elements to make the choices

2) Media strategy :

Identifying the marketing, communication and mediatargets,
analysing the media marketing competition,
defining clearly the communication objectives.

3) ComIT media plan :

selecting the formats (press, web, TV, radio, boarding) according to your needs, goals, budget and economic environment,
choosing and combining the formats, starting from the amount of inserts to the rhythm of the campaign.

Confidence@ComIT ::

Clients are at the heart of ComIT approach.

In constant interaction with their interlocutors, our communication consultants will inform you step by step of the progress of your campaign, and may suggest improvements or new strategic directions.